Simple - Girl with cream on nose
Ourstory
Simple is almost 50, but as you'd expect, we look fabulous for our age. Sure, we've had our fair share of dodgy hair-dos over the years and the less said about the 1972 Christmas party the better. But our priority has always been to come up with caring stuff for even the most sensitive of skins.  
then
In 1960, Cliff Richard ruled the airwaves, but we had a splash hit with our first perfume and colour-free soap. In 1978 we launched our legendary cleanse, tone and moisturise regime.  By the '90s, we'd conjured up a massive beauty range, before introducing Simple Sun, Anti-Ageing, Men's products and loads more over the last decade.


and-now
Because everyone knows how kind we are to skin - and because our brilliant customers recommend us to their families, friends and postmen - we're the UK's top sensitive skin brand. We've best-selling cleansers, eye make-up removers and facial washes to name a few, plus the Covent Garden SIMPLE:SPA for pampering perfection. So thank you.


next-bit
Looking ahead, our principles remain as fresh and toned as ever. Resident skincare expert Caroline Frazer says, we're here to "help make good skin achievable for everyone, every day."