The Simple story

The 1960s & 1970s
Back in time
Forward in time
First perfume and colour free soap
First perfume and colour free soap Recommended by doctors
Cleanse, tone and moisturise
1978: Launch the UK’s first cleanse, tone and moisturise skincare regime
Sensitive Skin? Simple Soap (advert)
1979: Simple soap
raises its profile in
this ad for Woman
& Home magazine
a still from our 1982 TV ad
1982 TV ad
a still from our 1983 TV ad
1983 TV ad
a still from our 1984 TV ad
1984 TV ad
a still from our 1986 TV ad
1986 TV ad
a still from our 1987 TV ad
1987 TV ad
a still from our 1990 TV ad
1990 TV ad
Simple toiletries image
1992: Move away from medical approach, expanding into toiletries
a still from our 1994 TV ad
1994 TV ad
picture of our expanding range
1996: See how far our
range has grown
a still from our 1998 TV ad
1998 TV ad

1999: Range
moves more
towards the
beauty
market.
a still from our 2000 TV ad
2000 TV ad
a picture of our Skin Defence For Men range
2001: Skin Defence For Men, Simple Oil Control and Simple Regeneration launched
a picture of our Simple Sun range
2002: Simple Sun
relaunched
a still from our 2003 TV ad
2003 TV ad
a picture of our Simple Sun for Babies and Kids range
2005: Simple Sun for
babies and kids launched
a still from our 2006 TV ad
2006 TV ad
a still from our 2007 TV ad
2007 TV ad
2008 TV ad
2008 TV ad
2008 TV ad
2008 TV ad
2008 TV ad
2008 TV ad
2009 Serum Pads TV ad
2009 Serum Pads TV ad
2009 Repair Viral
2009 Repair Viral
Simple is almost 50, but we look fabulous for our age! We know that using only the kindest ingredients pays dividends when it comes to looking and feeling good.

In 1960, we introduced perfume and colour-free soap, recommended by doctors for sensitive skin. In 1978 we launched our famous cleanse, tone and moisturise regime.

By the 1990s, when the rest of the beauty industry started to embrace natural skincare, we already had a huge range of skincare solutions – all containing nothing but goodness. We now have Simple Sun, Simple Baby, an anti-ageing range, men's products and more.

We're the UK's No.1 Facial Skincare brand because people trust Simple, love our products and recommend them! *

* IRI UK Non Medicated Facial Skincare, unit packs sold 52 w/e 28th November 2009

Simple Soap

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1960s & 1970s 1980s 1990s 2000 - 2004 2005 - 2007 2008 - 2009