The Simple story
First perfume and colour free soap Recommended by doctors
1978: Launch the UK’s first cleanse, tone and moisturise skincare regime
1979: Simple soap
raises its profile in
this ad for Woman
& Home magazine
1982 TV ad
1983 TV ad
1984 TV ad
1986 TV ad
1987 TV ad
1990 TV ad
1992: Move away from medical approach, expanding into toiletries
1994 TV ad
1996: See how far our
range has grown
1998 TV ad
1999: Range
moves more
towards the
beauty
market.
2000 TV ad
2001: Skin Defence For Men,
Simple Oil Control and Simple
Regeneration launched
2002: Simple Sun
relaunched
2003 TV ad
2005: Simple Sun for
babies and kids launched
2006 TV ad
2007 TV ad

2008 TV ad

2008 TV ad

2008 TV ad

2009 Serum Pads TV ad

2009 Repair Viral
Simple is almost 50, but we look fabulous for our age! We know that using only the kindest ingredients pays dividends when it comes to looking and feeling good.
In 1960, we introduced perfume and colour-free soap, recommended by doctors for sensitive skin. In 1978 we launched our famous cleanse, tone and moisturise regime.
By the 1990s, when the rest of the beauty industry started to embrace natural skincare, we already had a huge range of skincare solutions – all containing nothing but goodness. We now have Simple Sun, Simple Baby, an anti-ageing range, men's products and more.
We're the UK's No.1 Facial Skincare brand because people trust Simple, love our products and recommend them! *
* IRI UK Non Medicated Facial Skincare, unit packs sold 52 w/e 28th November 2009