Perfume and colour are the biggest causes of skin irritation. As a parent you want to use products which contain only the kindest ingredients on your baby’s delicate skin. Simple has over 50 years experience in caring for the most sensitive skin, settling only for the purest possible ingredients. All Simple Baby products contain no perfume, no colour and no unnecessary or harsh chemicals. We use only the kindest ingredients to care for young skin including the natural goodness of Chamomile, Lavender Oil and Pro-Vitamin B5 to gently soothe, calm and soften your baby’s delicate skin.

Our range is so mild that it’s suitable even for newborn babies. What’s more the Simple Baby range is dermatologically and paediatrician tested and approved as well as pH balanced, hypoallergenic and soap free.
Simple Baby have teamed up with Tiny Tatty Teddy, the loveable little grey bear with a blue nose and a warm heart. All new Simple Baby products have a picture of Tiny Tatty Teddy to brighten up your baby’s bath and change time. To visit the home of Tiny Tatty Teddy click here.

You can trust the natural goodness in all of our products on even the most sensitive skin.

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