Perfume and colour are the biggest causes of skin irritation. Simple has over 50 years experience in caring for the most sensitive skin, settling only for the purest possible ingredients.

All Simple Baby products contain no artificial perfume or colour and no unnecessary or harsh chemicals. We use only the kindest ingredients to care for young skin including the natural goodness of Chamomile, Lavender Oil and Pro-Vitamin B5 to gently soothe, calm and soften your baby’s delicate skin.

Our range is so mild that it’s suitable even for newborn babies.

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We believe in goodness