The Simple story
First perfume and colour free soap Recommended by doctors
1978: Launch the UK’s first cleanse, tone and moisturise skincare regime
1979: Simple soap
raises its profile in
this ad for Woman
& Home magazine
1982 TV ad
1983 TV ad
1984 TV ad
1986 TV ad
1987 TV ad
1990 TV ad
1992: Move away from medical approach, expanding into toiletries
1994 TV ad
1996: See how far our
range has grown
1998 TV ad
1999: Range
moves more
towards the
beauty
market.
2000 TV ad
2001: Skin Defence For Men, Simple Oil Control and Simple Regeneration launched
2002: Simple Sun
relaunched
2003 TV ad
2005: Simple Sun for
babies and kids launched
2006 TV ad
2007 TV ad

2008 TV ad

2008 TV ad

2008 TV ad

2009 Serum Pads TV ad

2009 Repair Viral

2009: Regeneration Age Resisting Serum Pads added to the range

2009: Simple For Men range relaunched

2009: Simple Kind To Skin range extended

2010 Simple Kind To Lips range launched

2010 Simple Radiance Eye Make-Up Remover Pads added to the range

2010 Simple Wipes TV Advert

2010 Simple Vital Vitamins TV Advert

2010 Simple Junior Board on The Spotless Skincare Range

2010 Simple Spotless Skin TV campaign

2010 Launch of The Simple Junior Board of Skincare Advisors!

2010 Search For A Simple Star launched

2010 The Simple Wellbeing Challenge launched

Simple Kind To Skin Cleansing Facial Wipes New TV ad - February 2011

Kind To Eyes Eye Make-Up Corrector Pen - March 2011

Kind To Skin Moisture Boost Range - September 2011

Simple Best Kept Secrets Competition - December 2011

Kind To Skin Sun-Kissed Moisture Cream - June 2011

U.K No.1 Moisturiser T.V ad - October 2011
Simple is over 50 years old and don’t we look fabulous for our age. We know that
using only the kindest ingredients pays dividends when it comes to looking and
feeling good.
In 1960, we introduced perfume and colour-free soap, recommended by doctors for
sensitive skin. In 1978 we launched our famous cleanse, tone and moisturise regime.
We now have a huge range of skincare solutions - all containing nothing but goodness:
Simple Sun, Simple Baby, Simple Derma, Simple For Men, Simple Kind To Skin,
Kind To Eyes, Kind To Lips, Regeneration, Repair, Radiance, Spotless Skin and more.
We're the UK's No.1 Facial Skincare brand because people trust Simple, love our
products and recommend them! *
... we believe in goodness
* Symphony IRI UK Non Medicated Facial Skincare, unit packs sold 52 w/e 25th February 2012