The title of this blog post is Beauty Blogger Pledge, I would like to point out that it does apply to all bloggers who happen to pass by and read this.
As many of you know late last year we launched our Celebrity Fan Club so you can find out what the Stars are saying about Simple and it wasn’t long until we added a new category of Celebs to our Hall of Fame, introducing the Celeb UK Bloggers/Writers.
Before Twitter lists, this was our way of letting our Simple VIPs know who we favour and as they had reviewed us, who favours Simple. We also wanted the bloggers to know that we recognise them for the value they give to our brand when they promote our products. As champion bloggers they have highlighted us, so we have highlighted them in return, a lot of love shared. We also feature a number of blogger reviews and journalist reviews in our News section.
Many of the bloggers we have networked with are full time workers and it is pretty unbelievable how they also find the time to write the blog posts, communicate with their readers and keep on supplying interesting content. As a beauty brand we want them all to know that we are super thankful for their reviews and mentions and so we have been looking for ways to provide them with information which makes their lives a little easier.
So this year we will pledge to give the bloggers (esp: beauty ones) more:
As we regularly read beauty blogs, fashion blogs, mummy blogs, lifestyle blogs etc we are able to make comment on how brands should approach bloggers. We would like to share with you what we understand about blogging ethics:
We are aware that bloggers are very keen to create original content and maintain their editorial integrity, as a means of being true to themselves and their readers. Put another way the majority of bloggers write to express themselves and aren’t in it for the money. Those bloggers who are keen on blogging ethics don’t accept paid for placements and will only post what they are indeed interested in. The majority of the well known bloggers do place a statement on their blog to specify whether there is a relationship between the blogger and a company, generally within an area called "sponsored placements". We praise bloggers who are keen to be fully transparent in their blog posts stating whether they have been invited by a company to post up a press releases or whether they received a free sample from a company in which to promote (we sometimes send out samples).
We really want to make it easier for bloggers to proactively write about Simple. Currently all our press releases are posted up on our website here on the day they are released to the general press. This isn’t very handy to the beauty bloggers out there who are eager to write about the latest trends and news; also we know a few bloggers who like to create monthly blog post plans as it helps them keep their blog alive with fresh content. Due to this we are inviting our PR to contact a certain number of bloggers to ask how they would be like to be approached. So that we don't fill up their mail box with information they don't want ! If we get a good response from the email then by July we hope to have a clearer picture on our communication strategies.
Currently bloggers can get access to our information as it is released on our News page, via our Simple VIP Newsletters, Facebook Fan page and Twitter account and YouTube Channel (mainly TV adverts, but hey it’s a start).
Along with considering how best to approach individual bloggers. We believe that images are almost a must-have for a compelling blog post and a short video makes it even more intriguing for the visitor. We know that bloggers may run into trouble if they are hunting for a good photo or video to go on the post. So from now, we pledge that we will do our very best to provide a range of images, videos, links for further information.
Now you know that we are doing are very best to help bloggers, and we have explained a little bit on what makes a good blogger, why not create your own blog !? Creating a blog is relatively easy, maintaining it is hard, hard work of your own personal resource, but when you start to get comments and feedback and followers, creating a blog could be one of the best things you’ve ever done.
If you do make the decision to make/start your own blog let us know about it over at this blog post or over at Twitter, you will be surprised at the support you will get when starting out?
Thanks for listening
Sarah
Simple x
This blog post is part of a Social Media School we are running in April, we are writing a few Social Media School blog posts in relation to a large, massive, huge campaign we are launching in May. Sshh it’s a secret........
28/04/2012 | Posted by Miss Hannah Leech
What a great idea
17/02/2012 | Posted by Mr Josh Devonport
this is a fantastic idea
01/02/2012 | Posted by Miss Hannah Williams
This is a great idea, I love reading various people's honest opinions, which obviously most blogs are great for!
31/01/2012 | Posted by Miss Emily Gilbert
This is lovely!
29/01/2012 | Posted by Miss PANTIRU ioana
wow... this is so great... i'm glad to hear that you are doing this kind of things... congratulation.... ^^
03/11/2011 | Posted by Miss Nadia Harris
:-)
30/08/2011 | Posted by Miss Hannah Parry
love simple
28/08/2011 | Posted by Miss Molly Gay
cool
21/08/2011 | Posted by Miss Sanchia Rebello
that's great!
19/08/2011 | Posted by Miss Sophie May
I loveee simple!!!
11/08/2011 | Posted by Miss Scarlet-Holly Broker
I might start a blog in the future. Maybe!
08/08/2011 | Posted by Miss Emily Boulton
good stuff
27/06/2011 | Posted by Mrs Rebecca Marta
Its just taking the first step..
26/06/2011 | Posted by Miss Rhianna Shah
amazing
25/06/2011 | Posted by Mrs Eva Vanhaesebroeck
great idea!
22/04/2011 | Posted by Miss Lucy Howard
x
22/04/2011 | Posted by Miss Lucy Howard
xxxxxxxxxxxxxxx
06/04/2011 | Posted by Miss Kerri Heaney
great job again!
30/03/2011 | Posted by Miss Rebekah Rixon
good idea :)
23/03/2011 | Posted by Miss Aamina Mahmood
great
20/03/2011 | Posted by Ms Jenny Hamilton
awesome
14/03/2011 | Posted by Miss Teresa
great,id like to write my own blog but dont have wat it takes lol x
13/03/2011 | Posted by Miss Sam Rawlins
this sounds like such a good idea!
12/03/2011 | Posted by Ms Jenny Hamilton
:)
02/03/2011 | Posted by Miss Jessica worsfold
such a good idea!xx
21/02/2011 | Posted by Miss Sophie Atkin
very informative, id love to start a blog but i wouldnt even know what to do lol x
30/01/2011 | Posted by Miss Charlotte Winterbourne
:D
21/01/2011 | Posted by Miss Maria Arribas
great
18/01/2011 | Posted by Miss r
:)
03/11/2010 | Posted by Miss Victoria Howkins
cool! :) xx
03/11/2010 | Posted by Miss Victoria Howkins
i have started a blog, this has really encouraged me, thanks Simple! :) x
01/11/2010 | Posted by Miss LP
such a great idea to promote them!
24/09/2010 | Posted by Natalie
great :)
20/09/2010 | Posted by Miss sarah norris
love it!
29/08/2010 | Posted by Miss
cool !!!
26/08/2010 | Posted by Miss katie melling
Sounds really good
26/08/2010 | Posted by RS
Love the celebrity fan club
25/08/2010 | Posted by Miss michelle price
I love reading beauty blogs, waste so much time on them!
24/08/2010 | Posted by Miss Sam
I really need to get a twitter account, although I'm just getting used to facebook
22/08/2010 | Posted by Miss Asmita Rai
yay
22/08/2010 | Posted by Miss Kat Bodenhamer
Very... Interesting
16/08/2010 | Posted by Miss Ayesha
Very interestingg!
Nice to know we're important :)
14/08/2010 | Posted by Miss Tahmina Uddin
Yay... go Simple! ^_^
12/08/2010 | Posted by Miss charys wilson
the shh its a secret bit made me giggle ^^
11/08/2010 | Posted by Miss x
Very interesting x
08/08/2010 | Posted by Miss L S
This is really interesting!
05/08/2010 | Posted by Miss Tashin Rahman
Totally captivating!! Lol.
It's good to know we are all noticed.
02/08/2010 | Posted by Natalie Middleton
Sounds really interesting!
19/07/2010 | Posted by Lyddy
I love that us bloggers are so important
04/07/2010 | Posted by Miss chantelle richards
real intreging xx
30/06/2010 | Posted by Miss Shannon Slade
=]
28/06/2010 | Posted by Miss laura
This is really interesting to read....love it!
24/06/2010 | Posted by Miss Sara Nikki
This sounds very intresting xD
24/06/2010 | Posted by Miss mahriya saleem
sounds like good stuff
23/06/2010 | Posted by Miss Bronagh McAdam
that sounds really good - good idea:D:)<3
23/06/2010 | Posted by Miss georgia watkins
it's a great idea to get everyone involved and really good idea
22/06/2010 | Posted by Mrs Sharon McAdam
OOOh
21/06/2010 | Posted by Miss Bethany Spencer
really good idea, sounds good!
21/06/2010 | Posted by Miss Bethany Spencer
really good
19/06/2010 | Posted by Rachael
I really like hearing about celeb news, nice onee =)
17/06/2010 | Posted by anna suchanek
its cool
15/06/2010 | Posted by Mrs Karen Young
I think its great there is such support for us to keep blogging - go Simple !!!!
13/06/2010 | Posted by Miss Siana Anderson
Im a sucker for celeb news, thanks simple!
12/06/2010 | Posted by Miss lauren griffiths
love ittt
12/06/2010 | Posted by Miss Zoe Charnock
sounds like a great idea
11/06/2010 | Posted by Miss Francesca Joyce
sounds like a good idea
08/06/2010 | Posted by SC
Love celebrity news, nice for Simple to include that section on the website
05/06/2010 | Posted by Miss chantelle turner
i think the blog is great i love to hear what other people think real views
05/06/2010 | Posted by Miss Sarah Leslie
Sounds good... I've followed a few beauty blogs who are annoyed about the seeming disregard paid to them compared to the traditional media.
If anyone's thinking of starting a blog, I'd also recommend Tumblr as a platform that is very social and also easy to customise.
04/06/2010 | Posted by Miss Deena Patel
blogging has given me a new way of expressing myself
04/06/2010 | Posted by Nadia Lino
sounds good to me!
04/06/2010 | Posted by Miss Rebecca Clawson
sounds like a good idea
04/06/2010 | Posted by Miss S J
Brilliant! :)
04/06/2010 | Posted by Miss Tahmina Uddin
This sounds really good... I'd love to join and become a blogger! ^_^
02/06/2010 | Posted by Miss Micosha Soares
sounds great
02/06/2010 | Posted by Miss promise kindipan
Great idea!
gets everyone involved!
01/06/2010 | Posted by Miss Lucy Smith
This sounds like a great idea.
01/06/2010 | Posted by Miss Abi Bourne
This sounds really good!
31/05/2010 | Posted by Laura
This sounds great...really interesting to read too!
29/05/2010 | Posted by M S
i seriously love the simple blog
27/05/2010 | Posted by Miss Lauren Ford
sounds great to get involved with
24/05/2010 | Posted by Miss Jade Delve
Sounds really interesting, and as if you have nothing but a good quality blog in mind. I'm already finding this blog really helpful, so can't imagine what it'll be like when it's even better! Keep up the good work!
23/05/2010 | Posted by Miss chanice brown
great
23/05/2010 | Posted by Miss Amy Mitchell
BRILL, very helpful!
21/05/2010 | Posted by Mrs Pratibha Gavurla
Sounds good!!
21/05/2010 | Posted by Miss H
fantastic, if only i had da time to maintain it
18/05/2010 | Posted by Miss jade thorne
excellent!
17/05/2010 | Posted by Miss Silvia Sanchez-Blackman
Amazing! Can't wait for the next one.
16/05/2010 | Posted by Miss Joanna Bennsion
reallly good x
16/05/2010 | Posted by Miss Tina Ford
This is making me want to start a blog! I think its great what you are doing :)
09/05/2010 | Posted by Mr john smalley
brilliant
07/05/2010 | Posted by Mrs SUE JONES
sounds very good. looking forward to hearing more information from you.
07/05/2010 | Posted by Miss L
sounds good
06/05/2010 | Posted by Miss T M
I love reading beauty blogs! Great getting wholly impartial reviews and seeing swatches first hand (:
04/05/2010 | Posted by Mrs LUCY JOHNSON
brillliant, looking forward to the next one.
03/05/2010 | Posted by Miss leah pickston
this has inspired me to make a blog.
02/05/2010 | Posted by Miss fiona rushton
sounds good !! i love simple
01/05/2010 | Posted by Mrs margaret baranowska
Quite interesting...
01/05/2010 | Posted by Mrs margaret baranowska
Yes.It sounds interesting. I can't wait to see what is the huge campaign about...:-)
30/04/2010 | Posted by Miss Lorraine
This has really inspired me to start blogging. Its great to express your opinions and share it with others
28/04/2010 | Posted by Miss S H
Sounds great, I'm looking forward to the next posts, and to Simple's forthcoming campaign