The power of water

For truly beautiful, hydrated skin

We all know how important water is for our wellbeing. Water is the ultimate source of life, a vital factor in hydrating our skin. But every day we lose it drop by drop. Things like air conditioning, dry weather and sun exposure can leave skin feeling dehydrated and sensitive.

Causes of dehydration


Humidity levels vary regionally and seasonally. When there is low humidity, air lacks moisture which impacts on skin hydration levels.

Regional and Seasonal Humidity Levels

Hard water

You often see the signs of hard water in the form of lime scale, but cleansing with hard water also leaves traces of these elements on your skin, which can cause it to become dehydrated.

Hard water hotspot map


Even in the UK, the effect of the sun and its powerful UV rays can weaken the skin barrier and contribute to skin dehydration.

UV Ray Strength


As the temperature drops, so do skin hydration levels, with cold winds and increased use of heating guilty of drying out skin.


Help protect your skin by following these Simple® tips

In colder months heating can strip the air of moisture, whilst in the warmer months, air conditioning can do the same. Keep skin hydrated over night by filling a bowl with water and put it in your bedroom overnight, so that the air conditioning and heating will dry up the water from the bowl rather than your skin.

Exercise is great for boosting blood circulation and providing skin with a glowing appearance. However, sweating can cause more water loss, ultimately making skin feel dry. Feel the full benefits of a work out by briefly rinsing your face with luke-warm water and immediately moisturising after exercise.

For moisturisers to work their best, apply them within 3 minutes of stepping out of the bath or shower.

When travelling by air, don't be tempted to rinse your face with water - it will only evaporate in the dry environment of the plane, leading to further dehydration. Instead, where possible, cleanse before boarding and always follow with a moisturiser.


  • Kind to Skin Micellar Cleansing Wipes

    Simple® Micellar Cleansing Water has become a beauty superhero, combining gentle and effective cleansing in one clever product. Now Simple® is bringing you the magic of Micellar in our convenient face wipes format. Facial cleansing wipes are often the pick of busy beauty gurus needing a quick, on-the-go facial cleanser that removes impurities and even tough make-up with just one wipe. By pairing the convenience of wipes with our gentle but effective Micellar Cleansing Water, Simple® Micellar Cleansing Wipes effectively cleanse your face, remove make-up and unclog pores with minimum effort. Simple® Micellar Cleansing Wipes cleanse your face easily, with skin-loving ingredients and multi-vitamins. Skin is left feeling clean, instantly refreshed and hydrated without irritation. Perfect even for sensitive skin.

  • Kind to Skin Replenishing Rich Moisturiser

    Take a step on the road to feel good skin with the Simple Kind to Skin Replenishing Rich Moisturiser! Ideal for when your skin needs a richer boost of hydration, this beauty essential is perfect to use both morning and evening to help keep your skin replenished and nourished for up to 12 hours. Featuring our special blend of Simple moisturising goodness, containing Pro-Vitamin B5, Glycerin, Bisabolol and Allantoin plus UV filters, this skincare staple helps to moisturise, soften and nourish skin. Because we know how important it is for skin to look and feel its best, our products contain no artificial perfumes or colours, and no harsh chemicals that can upset your skin.

    Pairing the Replenishing Rich Moisturiser with your favourite Simple cleanser, like our Kind to Skin Moisturising Facial Wash, is a great way to prepare your skin for the day ahead, whether you're looking to create the perfect base for your make-up or opting for a natural look instead. It's also perfect for using after your night time cleanse – just gently smooth the moisturiser into your face and neck using upwards and outwards movements. Being kind to your skin doesn't have to be complicated or time-consuming; our Replenishing Rich Moisturiser is quick and easy to use and, like all of our products, it is perfect even for sensitive skin.

  • Kind to Skin Micellar Cleansing Water

    Add the magic of micellar into your skincare routine with the Simple Kind to Skin Micellar Cleansing Water! It's easy to see why our Micellar Water has become a beauty staple: it is our most advanced yet gentle cleanser for your skin, featuring our unique Triple-Purified Water formulation enriched with multi-vitamins and skin-loving ingredients. It not only gives our most effective cleanse, helping to unclog pores supporting skin to breathe, but leaves your skin feeling hydrated too. This clever cleanser contains tiny molecules called micelles, which actively work to attract and remove make-up and impurities – you can find everything you need to know about Micellar Cleansing Water on the Simple Blog, too!

    Using this gentle cleanser couldn't be easier. Just apply a generous amount to a cotton pad and sweep it across your face, being careful not to rub the skin. Gently wipe around closed eyes, but avoid getting the product into your eyes. There's no need to rinse after using the Micellar Water, making it the perfect product to take with you on-the-go. Our Micellar Cleansing Water doesn't leave skin feeling tight or sticky, just clean, refreshed and hydrated! If you love our Micellar Water, why not also take a look at the Water Boost Micellar Cleansing Water, designed specifically for dry or dehydrated skin.

    With Simple goodness including Triple-Purified Water, Vitamin B3, Vitamin C and Hexylene Glycol our Micellar Cleansing Water is the perfect choice for gently cleansing and removing make-up. Like all of our products, it is caring even for sensitive skin.