Smile it's simple. Our Hydration Boost Micellar Shampoo is a perfect blend of ingredients to lock in instant and lightweight moisture so your hair is hydrated and smooth.

Kind to skin

Kind to skin

No artificial perfume or colour
No harsh chemicals that can upset your skin


Vitamin EMicellar water technology

Kind to planet

Kind to planet


Kind to animals

Kind to animals

Simple is globally certified
PETA Cruelty-Free

Kind to people

Kind to people

We believe there is a lot of kindness in the world, we just don’t see it or talk about it.

Lather up shampoo by gently massaging into wet hair and scalp. Rinse thoroughly and repeat as necessary. Follow with our Moisturising Conditioner.

Aqua, Sodium Laureth Sulfate, Cocamide DEA, Sodium Chloride,Tocopheryl Acetate, Pelargonium Graveolens Flower Oil, Anthemis Nobilis Flower Oil, Cocamidopropyl Betaine, Panthenol, Citric Acid, Sodium Benzoate, Disodium Laureth Sulfosuccinate, Glycerin, Dipropylene Glycol, Disodium EDTA, Pantolactone, Potassium Sorbate, Sodium Hydroxide, PPG-6.

Ingredients correct at time of publishing. Always check product packaging.

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