Smile it's simple. Our Kind To Hair Gentle Care Shampoo is a blend of ingredients for helping you to cleanse and revive hair every day. Perfect for even sensitive scalps. Dermatologically Tested and Approved.

Kind to skin

Kind to skin

Kind to planet

Kind to planet


Kind to animals

Kind to animals

Simple is globally certified
PETA Cruelty-Free

Kind to people

Kind to people

We believe there is a lot of kindness in the world, we just don’t see it or talk about it.

Lather up shampoo by gently massaging into wet hair and scalp. Rinse thoroughly and repeat as necessary. Follow with our Gentle Care Conditioner.

Aqua, Sodium Laureth Sulfate, Cocamide DEA, Sodium Chloride, Panthenol, Glycerin, Anthemis Nobilis Flower Oil, Pelargonium Graveolens Flower Oil, Cocamidopropyl Betaine, Citric Acid, Sodium Benzoate, Disodium Laureth Sulfosuccinate, Dipropylene Glycol, Disodium EDTA, Pantolactone, Potassium Sorbate, Sodium Hydroxide, PPG-6.

Ingredients correct at time of publishing. Always check product packaging.

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