Kindness is at the heart of everything we do – but – we’re about so much more. As trusted sensitive skin experts, we’re committed to keeping you and your skin looking (and feeling!) its best, starting with clean, uncomplicated products that downright love your skin and our planet too.

So what do we mean by clean beauty, exactly? Well, we say no way to harsh chemicals, colours and chemicals known to upset your skin, because what we leave out is just as important as what we put in. 

Clean beauty is also about being kind to animals. Yep, we’re super proud to be globally PETA-certified cruelty free – and this is just the start. We’re working on getting vegan certification on most of our products, too. Yasss!

And what about our packaging? We always try our best to use packaging made from recycled materials and we’re getting better each year – so, watch this space! 

Our History

Here’s where we started: kind to you, and your skin, since 1960. Born way back then in the hands of a British doctor – our attitude to beauty is still the same.

Ever notice how your skin can go from happy and healthy looking to delicate and unpredictable just like that? Well don’t worry, that’s totally normal. Every skin type has its sensitive moments – as a result of everyday elements such as changing weather and city pollution to stress and lack of sleep – causing it to act up and behave in all sorts of random ways.

We get it. Sensitive skin can be complicated.

But we think looking after your skin should be simple, clean and free from any harsh ingredients that could upset it. Which is why we only use the kindest ingredients that respect your skin’s natural ways. 

Sensitive skin’s BFF

You know we’re all about leaving out harsh ingredients, but we also insist on testing every single one of our products, too. Call us obsessed, but that’s how we make sure they’re nothing but kind, skin-loving and absolutely safe, especially for sensitive skin. In fact, all our products are hypoallergenic (non-irritating), dermatologically tested (safe for sensitive skin), non-comedogenic (non pore-clogging), ophthalmologically tested (safe for your delicate eyes) and pH-balanced to your skin. Phew!

Our NOs list

We are all about saying no to skin irritants. What we leave out of our products is just as important as what we put in them! In fact we only include ingredients that downright love your skin. This is what is an ingredient is harsh it doesn’t go anywhere near out products, and gets added to our NOs list!You can always trust that our skincare will be always gentle and effective even on the most sensitive skin.

Our NOs list inlcudes:

Effective, skin-loving ingredients

Your skin is pretty awesome. Not only is it your body’s largest organ (yes, really!), it protects you from cold, heat and pollution. That’s why it’s our Simple promise to keep it healthy with hard-working yet gentle ingredients that work in harmony with your skin, for selfie-ready skin every day. 

We believe there’s a lot of kindness in the world, but we don’t always see or talk about it. That’s why we’re on a mission to make kindness go viral!

You can’t always control the world around you and what others do or say, but you can control your behaviour, your beliefs and how you impact others. And when it comes to spreading kindness, we believe small acts can be just as impactful as grand gestures… like helping an elderly neighbour with groceries, offering your seat to someone who needs it more than you or even sending an uplifting note to a classmate. Because every day, everyone deserves kindness. By making positive and more considerate choices (no matter how small), we can all do our bit to spread kindness. We’re here to remind you to #ChooseKindness – it’s simple.

Stories of kindness

We have curated a selection of stories of kindness, in partnership with "Positive News" to inspire you to Choose Kindness, every day.

Read more on kindness

When it comes to being green, we know how much you care about doing your thing for the planet. Which is why we’re committed to choosing kinder, smarter and more sustainable options – because being kind to the planet is an important part of what we do, too.

From using more recyclable packaging and alternatives to single-use plastic to choosing sustainably sourced, cruelty free, non-GMO ingredients; our products help support your commitment to #choosekindness, for a better planet.

Moving towards a circular economy...

...where we not only use less packaging but design the packaging we use so it can be reused, recycled or composted. When it comes to plastic, less, better or no plastic is our motto! All Simple bottles and tubes are fully recyclable AND our bottles are made with recycled plastic. We have also moved away from any green bottles as we know clear bottles are easier to be recycled and reused.

Check out our BiO wipes page to find out more on our progress there.

Watch this space for more updates in the future!

Sustainable and Biodegradable

Simple are committed to sourcing sustainable ingredients and sustainable packaging.

As a company we have commitment to 100% sustainably sourced paper and board - made from recycled fibre or coming from certified sustainably managed forests.

Our ambition is to make our product formulations biodegradable by 2030.  We are well on our way to achieving our goal since all our wipes and make up pads are now fully biodegradable!

Working on GHG reduction

We will halve the greenhouse gas impact of our products across the lifecycle by 2030. With the launch of our biodegradable wipes we have decreased our GHG by 36% per pack. By doing a life cycle analysis we are fully aware of the areas of focus. Around 24% of our GHG footprint comes from raw materials for ingredients and packaging.  Which is why we are currently exploring alternative raw material for our key formats in an effort to decrease GHG and deforestation.  We've committed to becoming carbon positive in our operations by 2030.  AND we are well on our way.  

And we love animals too!

We’re super proud to be globally PETA-certified Cruelty Free. Yasss! We do not test our products on animals anywhere in the world, because when it comes to developing cosmetics that are safe for humans, we don’t think there’s any need for animals to be involved. And as a brand born in Europe, we are very proud Europe has completely banned animal testing since 2013. Awesome.

Our Actions

In addition to ensuring our products are kind to planet we also work with partners who have a similar mindset as is.  

Our partners: