Kindness is at the heart of everything we do – but – we’re about so much more. As trusted sensitive skin experts, we’re committed to keeping you and your skin looking (and feeling!) its best, starting with clean, uncomplicated products that downright love your skin and our planet too.

So what do we mean by clean beauty, exactly? Well, we say no way to harsh chemicals, colours and chemicals known to upset your skin, because what we leave out is just as important as what we put in. 

Clean beauty is also about being kind to animals. Yep, we’re super proud to be globally PETA-certified cruelty free – and this is just the start. We’re working on getting vegan certification on most of our products, too. Yasss!

And what about our packaging? We always try our best to use packaging made from recycled materials and we’re getting better each year – so, watch this space! 

Our History

Here’s where we started: kind to you, and your skin, since 1960. Born way back then in the hands of a British doctor – our attitude to beauty is still the same.

Ever notice how your skin can go from happy and healthy looking to delicate and unpredictable just like that? Well don’t worry, that’s totally normal. Every skin type has its sensitive moments – as a result of everyday elements such as changing weather and city pollution to stress and lack of sleep – causing it to act up and behave in all sorts of random ways.

We get it. Sensitive skin can be complicated.

But we think looking after your skin should be simple, clean and free from any harsh ingredients that could upset it. Which is why we only use the kindest ingredients that respect your skin’s natural ways. 

Sensitive skin’s BFF

You know we’re all about leaving out harsh ingredients, but we also insist on testing every single one of our products, too. Call us obsessed, but that’s how we make sure they’re nothing but kind, skin-loving and absolutely safe, especially for sensitive skin. In fact, all our products are hypoallergenic (non-irritating), dermatologically tested (safe for sensitive skin), non-comedogenic (non pore-clogging), ophthalmologically tested (safe for your delicate eyes) and pH-balanced to your skin. Phew!

Our NOs list

We are all about saying no to skin irritants. What we leave out of our products is just as important as what we put in them! In fact we only include ingredients that downright love your skin. This is what is an ingredient is harsh it doesn’t go anywhere near out products, and gets added to our NOs list!You can always trust that our skincare will be always gentle and effective even on the most sensitive skin.

Our NOs list inlcudes:

Effective, skin-loving ingredients

Your skin is pretty awesome. Not only is it your body’s largest organ (yes, really!), it protects you from cold, heat and pollution. That’s why it’s our Simple promise to keep it healthy with hard-working yet gentle ingredients that work in harmony with your skin, for selfie-ready skin every day.