Clean Beauty Made Simple
We believe clean beauty should be accessible to everyone and we are working at making all of our products more sustainable, more ethical, more natural and always free-from harsh chemicals.
Our Kind to Skin range is our iconic clean range – Simple is certified PETA Cruelty-Free- we do not test on animals anywhere in the world. Our bottles are made with post-consumer recycled plastic and are recyclable at the end of use! We can reduce our impact on the environment even more.
Cleansers & Toners
Cleanse your face with our gentle soap-free face washes, remove any traces of make up with our micellar water or our biodegradable wipes and try our on-the-go mini pouches, perfect for travel and a quick cleanse post workout!
Our Kind to Skin range has a moisturiser for every need. Choose the Hydrating Light for a non-greasy feel, the Protecting Light with SPF 15 for extra sun protection or our Replenishing Rich when your skin needs that extra hydration.
Simple sheet masks are made in Korea and can give you up to 40 days of moisture for a pamper session leaving your skin plump and hydrated.
Waterproof mascara? No problem! Our Eye Make-up Remover and Serum Infused Eye Make-up Remover are here to help you quickly and gently remove your eye make-up.
It all started with no perfume nor colour, but it now goes much further than that! Harsh chemicals can upset your skin, or have a negative impact on the planet. So why use them?
We don’t think they’re needed, and instead commit to excluding them systematically.
Our Kind to Skin range is free-from parabens, and alcohol too!
What we put in our products is as important as what we decide to keep out. We only use ingredients that have passed our strict mildness criteria, so that our products are suitable for even the most sensitive skin.
The hero ingredient of our Kind to Skin range is Pro-Vitamin B5. This vitamin helps to keep skin soft, smooth, and healthy.
The Good Stuff
Our Kind to Skin range has bottles made with recyclable plastic and that can be recycled, our wipes are biodegradable and their packaging is recyclable too.
Simple does not test on animals anywhere in the world and we are certified cruelty-free by PETA. Many of our products are also vegan certified, look out for the logo on pack!