Four people in a row wearing brightly coloured coats with their arms around each other.
Cupped hands with palms upturned holding flowers

1. Being kind is contagious

Recognise that warm, fuzzy feeling you get when witnessing an act of kindness? Psychologists refer to this as ‘moral elevation’, and it helps explain why kindness is catching. According to research published in the US Journal of Personality and Social Psychology, even reading about kind acts can elicit moral elevation, making us more likely to follow suit.

 

Image: Ales Me

A woman smiling while crouching down in front of a red wall

2. Kindness helps to create identity

Whether it’s giving up your seat on the bus for a stranger or inviting a struggling friend for dinner, being kind makes the giver feel good, as well as (hopefully) the beneficiary. Most of us want to think of ourselves as kind, so acting in that way reinforces our sense of identity, making us feel satisfied and proud of who we are.

 

Image: Natasha Kasim

A person reaching out to hold another person's hand

3. Empathy is instinctive

Human brains are hardwired for empathy, because we associate those near to us – friends, partners, family members – so closely with our own selves, say psychologists at the University of Virginia. It stands to reason, then, that being kind to cheer someone up makes us feel good too. We’re putting something right, but also sharing in the relief that they feel.

 

Image: Remi Walle

A piece of red fabric with a heart on the end of a tail

4. Kindness is attractive

In a 1980s study, 10,047 people were asked to rank preferences in a potential mate. Kindness ranked above physical attractiveness. Something to do with dodgy 80s haircuts? Perhaps, but more recently Dr Freya Harrison at the University of Nottingham drew a similar conclusion. “It might be a sign of good genes,” she says.

 

Image: Kevin Cloney

The back of a woman's head wearing a brightly coloured bobble hat, standing in front of a colourful mural with a heart in the centre

5. Being kind creates connection

“Kindness is the social glue that connects individuals within a community,” say those at the organisation Random Acts of Kindness. It’s more than a pleasing soundbite: being kind holds the key to all sorts of social connections. Volunteering or even simply donating some money to charity opens up a whole new circle of people to be connected to.

 

Image: Jimmy Larkin

Positive News V2

Related articles

View all Articles