getty images
Simple SG Clean Beauty PR

1. Kindness can accelerate the healing process

Healthcare delivered with kindness can hasten healing and shorten hospital stays. Those were among the findings of a 2014 report by Dignity Health – a US healthcare company – and Stanford University Center for Compassion and Altruism Research and Education, which reviewed scientific literature about the role of kindness in healthcare. The review linked kinder care with better information sharing, which led to a range of outcomes, including reduced pain, anxiety and blood pressure. The study suggested that ‘kind’ hospitals didn’t just benefit patients: caregivers were also found to be more resilient.

Simple SG Clean Beauty PR

2. Kindness can help prevent disease

Having positive interactions with others can help fight disease, reckons experts at the University of North Carolina. In 2013, researchers there placed volunteers into two groups: an intervention group, which promoted positivity through loving-kindness meditation, and an untreated control group. Those in the intervention group reported an increase in positive emotions, compared to those in the control group, which researchers linked to a boost in their ‘vagal tone’. The vagus nerve regulates blood sugar and so helps the body prevent diabetes, strokes and heart disease.

Simple SG Clean Beauty PR

3. Altruism stimulates the reward area in our brains

A recent study by the University of Sussex found that being kind, even when there seems to be nothing in it for us, activates the endorphin-releasing reward part of our brains. Psychologists analysed existing research relating to the brain scans of more than 1,000 people as they made ‘kind’ decisions.

Researchers separated kindness into two forms: strategic, where someone expects something in return, and genuine, where they don’t. The reward area of the brain was found to be more active during acts of strategic kindness, but pure altruism also appeared to fire up our grey matter, suggesting that we get high on being kind.

Simple SG Clean Beauty PR

4. Kind couples are more likely to go the distance

The US psychological researcher Dr John Gottman claims that all successful relationships are underpinned by kindness – and that the most important time to be kind is during an argument. Dr Gottman claims he can predict, with 90 per cent accuracy, whether a relationship will succeed or fail based on a couple’s ability to manage conflict. The Gottman school of thought believes that kindness is not something you either have or don’t, but more like a muscle that needs to be exercised.

Simple SG Clean Beauty PR

5. Kindness is a blind spot in public policy

A 2018 report by the Carnegie UK Trust reported what many of us sense: that kindness is lacking from our systems-based approach to public policy. The report, Kindness, Emotions and Human Relationships: The Blind Spot in Public Policy, finds that as technology transforms the way we do things, it is imperative that public policy focuses on emotional intelligence. The trust is currently working with North Ayrshire Council in Scotland to use kindness to help tackle poverty.

Positive News V2